PORTFOLIO
Creative Content Strategy
& AI-powered performance
Hi, I´m Lída
I create advertising creatives and social media content that make sense - visually and marketing-wise.
I work with AI, traditional editing, video content production and storytelling to quickly create and test different variations.
I take AI as a tool where traditional photography or filming would be unnecessarily complex, slow or expensive - and the result can be just as good, often better.
My goal is not just "nice looking ads", but creatives that engage, communicate the right emotion and deliver results.
lida.spackova@seznam.cz
+420777901651
I created the AI cinematic concept for Aston Martin as a case study of high-end automotive advertising with an emphasis on male confidence, calmness and quiet masculine strength.
The creative direction works with coastal landscapes, golden hour cinematic lighting and a premium aesthetic.
Visual storytelling is built on fluid camera movement, character shots and realistic image texture to create an authentic luxury cinematic look.
An AI-driven creative concept for PRIM. I created this video ad as an experiment with a new workflow and generative AI.
The goal was to test how modern technology can enhance a strong visual concept and evoke emotion in a short-form format.
Dynamics, contrast, and a simple yet powerful concept: be the master of your own time.
Luxurious storytelling created using dynamic AI. The concept draws on the symbolism of tradition, time, and craftsmanship - values that underpin true luxury.
The visual language connects the vineyard as an image of patience and maturation, handcrafted work as a testament to precision, and elegance as the ultimate expression of value.
The result is a stylized, slightly surreal story that creates a powerful atmosphere and emotion on par with high-fashion campaigns.
Luxury is no accident. Luxury matures.
AI fashion video concept created by combining a real product and a generated environment.
The creative is based on precise work with composition and fluid camera movement.
Visual storytelling - character shots and realistic image texture to create an authentic luxury cinematic look.
An AI video ad for a men's perfume combines hyper-realistic visuals with ocean elements and slow-motion movement.
The goal was to create a premium, aspirational feel and highlight the exclusivity of the product.
The product floats above the water and is captured by a male hand, supporting the storytelling and luxury feel of the brand.
A high-energy AI motion ad focused on an energy drink can and dynamic product movement.
The visuals emphasize liquid textures, can opening details, splashes, and fast transitions to create a refreshing and “juicy” sensory experience.
The goal was to capture attention instantly and make the viewer almost feel the cold, refreshing taste through motion and sound-driven visuals.
An AI-generated UGC-style skincare video featuring a young woman naturally talking about her favorite hydrating serum in a bathroom setting.
The video focuses on realistic lip sync, natural facial expressions, skin texture, and authentic imperfections to create believable and relatable content.
The goal was to achieve a highly realistic creator-style ad that feels genuine, trustworthy, and native to social media platforms.
An AI video ad for a men's perfume combines hyper-realistic visuals with ocean elements and slow-motion movement.
The goal was to create a premium, aspirational feel and highlight the exclusivity of the product.
The product floats above the water and is captured by a male hand, supporting the storytelling and luxury feel of the brand.
The AI video ad in the style of "outfit check" is again a combination of real product handbags and clothes set in a generated hyper-realistic visual and animated by AI in slow-motion.
The goal was to create a premium feel and highlight the exclusivity of the product in motion.
This "action movie"-style AI video is once again a fully generated hyper-realistic visual brought to life by AI through dynamic action sequences.
The goal was to demonstrate that AI is highly capable of handling both realistic spoken dialogue and dynamic action shots..
Video created using AI and embedding a real product into the generated video.
The creative shows use for educational and content videos, personal brands, experts and campaigns where it is not necessary to constantly shoot traditional video.
The focus is on authenticity of expression and natural feel.
The AI video ad for luxury footwear combines hyper-realistic visuals with a real product set in a generated Parisian environment.
The dominant theme is calmness, confidence and detachment.
The visual is stylized in a luxurious European fashion aesthetic - golden hour, warm light and subtle film grain as a conscious reference to prestigious fashion campaigns.
The added movement and audio support the visual storytelling and create the impression of a frozen moment from a luxury Parisian ad.
The video was created entirely using AI.
The watch was digitally placed in a generated studio environment and then animated using a controlled effect.
The goal was to capture viewers’ attention within the first few seconds. The result is a visual inspired by the high-end launch campaigns of global watch brands.
The video was created entirely with AI.
The mobile phone was digitally inserted into the studio environment and then animated using a controlled effect that reveals its design.
The unfolding and reassembly of the device serves as a visual moment of surprise.
The aim was to capture attention within the first few seconds. The result is a visual inspired by the high-end launch campaigns of global technology brands.
UGC video creative generated by AI, designed to look as authentic and natural as possible.
The video mimics a reference from an online influencer - alternating shots of a woman removing makeup and applying a face mask with close-ups of the product (a nourishing face mask).
The quality of the video is deliberately 'ordinary' and resembles content shot on a mobile phone, which supports the credibility, authenticity and effect of a real review.
The AI video creative combines real product photography with model-generated premium oceanfront environments.
The goal was to create a luxury brand impression that captivates and inspires the target audience.
The added motion and audio support the visual storytelling and overall premium feel.
Video created using a realistic AI avatar, cloning the voice and visuals of a real person.
The goal is to show that an AI avatar can appear natural, human and trustworthy if the content, tone and pace of speech are set correctly.
The creative shows applications for educational and content videos, personal brands, experts and campaigns where it is not necessary to constantly shoot traditional video.
The focus is on authenticity of speech, digestibility of the message and a natural feel.
Streetwear advertising concept with cinemagraph effect.
A single motion element in an otherwise static shot creates a powerful scroll-stopping effect.
AI generated visuals with real product integrated into the scene for a realistic brand presentation.
Designed for young Gen-Z audiences and performance social media campaigns.
AI-generated advertising creative featuring a real product placed within a generated photograph. Targeted at men.
The hyper-realistic rendering enhances credibility and ensures the product blends naturally into its surroundings.
AI vytvořená reklamní kreativa tvořená reálným produktem zasazeným do generované fotografie. Zaměřené na ženy.
Hyperrealistické zpracování podporuje důvěryhodnost a přirozené zasazení produktu do prostředí.
AI-generated creative designed to engage Gen Z audiences.
Bold pink, hyperbole and playful posing promote surprise, memorability and differentiation in the feed.
The product is displayed in oversize scale for quick brand identification.
Fully AI-generated advertising creative aimed at middle-aged women.
Hyperrealistic processing promotes credibility and natural product fit into the environment.
Oversize product is used as an original element to ensure memorability and clear readability of the message.
AI-generated creative made up of a real product embedded in a generated photograph.
The visual explores the contrast between raw nature and refined luxury with its distinct metaphor of a black panther adorned with a diamond necklace.
The visual is inspired by the aesthetics of high fashion editorials and Vogue-style art direction.
The campaign is conceived as a premium luxury brand concept with a clean studio look.
AI-generated creative made up of a real product embedded in a generated photograph.
Luxury fashion visuals where elegance meets height and courage. A strong contrast between fragility and power - a moment that instantly stops the scroll and evokes emotion.
The goal was to create a high-end cinematic shoot with a hyper-realistic quality and a visual story that feels like something out of a prestigious fashion campaign.
AI-generated creative made up of a real product embedded in a generated photograph.
The visual is created as a luxury campaign concept - a combination of quiet elegance, masculine energy and high-end visual aesthetics.
AI-generated creative featuring a real product placed within a generated photograph.
The visual is designed as a luxury campaign concept - a combination of understated elegance, masculine energy, and high-end visual aesthetics..
Complete AI-generated creative designed not to look like a classic advertising visual.
It deliberately resembles a regular photo taken on a mobile, which enhances the naturalness and fit into the feed.
The sensual casual vibe encourages the perception of a masculine fragrance through emotion, not product detail.
AI-generated creative made up of a real product embedded in a generated photograph. The visuals are created with an emphasis on capturing attention and stopping scrolling on social media.
AI-generated creative made up of a real product embedded in a generated photograph. The visuals are created with an emphasis on capturing attention and stopping scrolling on social media.
The composition is both intentional and slightly provocative as one stops and thinks - is he jumping, hanging or levitating?
Creative designed for remarketing with an emphasis on emotion, price and decision moment.
It works with simple visuals and bold colour elements to quickly capture attention.
The goal was to increase the likelihood of action without undue pressure.
A striking colourful banner designed to grab attention quickly in an online environment.
Emphasis is placed on contrast, clear text hierarchy and an easy to understand CTA that leads to immediate action.
The styling matches the segment and works with the "I want to be there" emotion.
Creative designed to support vegan restaurant orders and food delivery.
The visual combines product, motion and a clear discount offer for a quick understanding of the message.
The goal was to encourage immediate action with a strong CTA.
Creative designed to support vegan restaurant orders and food delivery.
The visual combines product, motion and a clear discount offer for a quick understanding of the message.
The goal was to encourage immediate action with a strong CTA.
Slightly provocative format, the aim of which is to immediately attract and stop attention.
Even meme ads have their place - as long as they make sense to the target audience and the context of the feed.
And most importantly... don't be like Homer.
The video creative works with optical illusion directly in the Instagram feed.
A surprising transition between two posts creates a WTF moment that naturally stops the scroll.
Color matching and fluid animation promote memorability and entice people to visit the cafe.
A video creative designed to showcase new ice cream cone flavours.
Color-coordinated scenes and smooth visual transitions between flavors keep attention and promote memorability.
Playful music emphasises the lightness and joyful character of the brand.
A fashion video promoting a Spanish fashion designer.
The video is complemented by subtle, elegant animation and a brief message highlighting the premium quality of the materials in combination with a seasonal promotion.
The overall impression is reinforced by a concise AI voiceover that underscores the brand’s exclusivity while clearly communicating the offer.